Show and tell with showcase

September 5th, 2011

In a day and age where people are beginning to rely more on social media pages, peer evaluations and friend’s suggestions in order to help them make buying decisions, it is important for marketers to be tech savvy and more aggressive in their indirect selling approach via social media. This is a scenario where the true potential of your Facebook page can be brought to bear directly on your bottom-line… increasing profits!

So how do you get your products on your fan page?

Showcase is the App you need to turn your fan-page into a showroom for the interested visitor or fan. Simple to install and easy to use, Showcase is a multi-purpose display app that brings the concept of the traditional store display to the world of virtual shopping and brings the complete package to the social media platform. You can combine elements of a catalog with benefits of social media publicity on your own fan-page

Make a Multi-product online Display front – with multimedia content for each entry!

Showcase works for your business by providing you with a media platform for you to place your company products or service descriptions on your Fan-page. Like a glass store window, each ‘display’ is a page where you have the option to add a product photo as well as an accompanying Video (such as a TV commercial or a tutorial or demonstration clip etc) along with the description. Showcase is also useful for displaying digital and photographic art as well as for news clippings and banners
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Fan comments and sharing make promotion easy and free!

Each image and / or video you publish in the application can be ‘liked’ and commented on by fans. These images and videos can also be shared with others with a share message which that you can customize with your own title, text message and image. Showcase also allows you to set a separate landing page for non-fans who have landed on your app page following a link to showcase. Marketers can use this small but very powerful tool to drive non-fans to sign up with smart CTAs (calls-to-action) and for existing fans – in order to communicate their newest attractions to their fans quickly and directly

Easy to install and easier to use

The installation process takes only a few minutes and only requires you to be the creator or administer of a fan-page. You must select the page you wish to install from a drop down list and then allow access to the application in order to complete installation. Showcase is a simple app which is easy to configure for anyone with basic computer knowledge and is very self explanatory, requiring no instruction or training.
Showcase is available for quick installation from the 3’s Crowd app store
(@ http://www.3scrowd.com/applications)

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What you gain from putting up surveys & quizzes on your Facebook fan page

August 11th, 2011

A quiz is a great way to get to know fans. In fact, the whole concept of the social web is based on content and content-strategy and no Marketer can afford to ignore the potential benefits of placing the right information in the right place at the right time – and for the right fan too! Using quizzes and surveys gives you the ability to engage your fans and find out whether your content is effective enough to leave a lasting impression, while running a quiz contest can even motivate your fans and new page visitors to learn more about who YOU are.

Simply put, you can Quiz your fans to drive your page popularity and get new fans to like you without spending a penny more than you have to… Using fun interactive apps like puzzles, word and number games and quizzes, is a wonderful way to get more fans involved because, unlike games, quizzes can involve a larger number of your fans, not only with your page content, but with a subject matter of your interest, such as your products. For a start, you can run quiz contests to gauge consumer knowledge and conduct surveys to gain fan feedback in order to better understand your fans and be able to design more effective promotional and marketing campaigns. A smart social media manager can get creative and use the app for a lot of things.

Four Simple Steps to set it all up
Configuring the Quiz app is a simple process. To set up a quiz, you simply make 4 selections; you first need a backdrop image for non-fans who end up on the app page (for instance, following links) – You can provide the image location in step one and the then more on to the next step (alternatively, use text and background color select options).
In the second step you define the questions yourself. You can add new questions and edit existing ones by using the options shown in the administrator menu. Another great option is the ability to save questions. If there is a question for instance, which you use with all of your quizzes, such as regular demographic questions like age and sex, you can save such a question to reuse at any time.

The third step is for selecting the background image (of up to 800k) used for the quiz (or the background color). You even have an option to preview the quiz screen to see how it would look to a fan’s view.

In the fourth and last step, you can select the sequence of the questions, how the quiz result can be shared (the message for sharing etc) amongst fans and write the thank-you message for participants.

Export results of quizzes into excel worksheets
You can run a quiz for as long as you like, getting results from as many fans as possible, and export results into an excel worksheet. It takes one click and all the results are exported in the standard format for your convenience.

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The simplest way to put profiles of your team members on a Facebook Fan-Page

July 20th, 2011

Many companies, organizations and groups have Facebook fan-pages for their followers and fans, however, viewing a fan-page does not really convey the sense of acceptance and belonging within the business or group. A fan page can only convey information about a brand and product, not the business philosophy and organizational culture. Team app by 3sCrowd, is a great solution to this problem. It helps you personalize your Fan-page and give it the human touch it needs, by allowing you showcase your team, friends, celebrities or any panel of people you want to endorse on your Facebook fan-page.Your fans can get a unique insight into who you really are and what the face of your company really is.

Team Application for Facebook Brand Pages

Team Application for Facebook Brand Pages

Once you’ve set it up, the app is simple and self explanatory. The management panel has an option to ‘manage team’. This option allows users to, add team members you can add a team member by simply filling-in a short form. You provide a photograph, the first and last name, designation and optionally, social media information (twitter, LinkedIn and Facebook profile page URLs).

Non-fan content and Share settings
Another feature of the app, useful for driving page ‘likes’, is the non-fan content. This is the splash-page for those page-visitors who not yet fans (of the fan-page the app is installed on). This non-fan content can simple text of a hyper linked image to be used as a backdrop – containing information or CTAs that drive fans to like the page / app.

On the other hand, share settings define how and with what type of message you wish your fans to share posts generated from the team app (you can even choose whether you would like to enable a share option in the first place). You can define a Share title, write a short description and upload an image – all these elements will be included when your fans share your app content with their friends.

Theme and Branding
No FB fan-page is ever complete without the right type of branding, and this applies especially in the case of applications on a Fan-page. The applications used on the fan-page need to be branded in accordance with the rest of the page and the title image so that the visuals merge-in well with your page and the apps themselves are associated with your brand more readily.

  • You can set a background image (400KB) for the App window and set the background / text color (alternatively). The visitor’s end will be presented with the chosen background image and the text as written by you
  • You can set a header image – that is the banner – to use in the header of the app window. You may also link this image with a URL of your choice. It is possible to toggle this header on or off whenever you wish

Setting up the Team app
Click here to install ‘Team Application’ on your facebook fan page and get started in less then 60 seconds.

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How to setup default landing page for fan’s and non-fans on Facebook.

June 3rd, 2011

Facebook fan-pages have become the most effective tool for brands. One of the most powerful functionality of your Facebook fan-page is the ability to display one view to fans, and another view to non-fans. You can use this feature to convince non-fans to like your fan-page and make the content exclusive for only those who like your fan-page.

3sCrowd recently launched ‘Home Application’ for fan-pages that let you create custom landing pages for fans & non-fans with no coding required.

You can Upload an image of your choice, add URL redirects to the image using our easy to use CMS (no coding required). If you want you can add custom HTML or embed code from any social sharing application like slide-share, YouTube, live stream and many more. Activate fan-guard to generate fan following or start a teaser campaign. Take full control of your fan-page and much more just in seconds.

How to setup default landing pages?
First step you need to do is install home application which is pretty easy, and in simple two steps you can get the application running. (We assume you have purchased an account at 3’sCrowd)

  1. Click here to install, which will take you to Facebook (do make sure you are logged into Facebook) select the fan page where you want to install and confirm installation.
  2. Go to your fan-page and on the left below the wall you would see a tab named ‘Home’ click on the tab.
  3. On the top left of the tab you would see ‘Manage Home’ click on that and you would land into admin console to manage and setup a landing page. It’s that easy.

Check out the demo at here, any suggestions ideas do share in the comments below.

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Welcome to 3sCrowd

April 22nd, 2011

3sCrowd makes a suite of powerful, easy to use social applications that help businesses, brands & agencies engage their fans on Facebook and help them market their products using the true power of the social web.

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